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How Breaking Even With Google AdWords Is Profitable Business

Written on May 10, 2008 – 10:58 am | by Christopher Stigson |
by Christopher Stigson

Google AdWords is a marketing strategy that will literally make or break you… if you know what you are doing you’ll make a bunch of money, 100% guaranteed… It’s just a fact. When you can tap into the power of AdWords marketing in a niche or market that’s spending money you’ll never be poor, ever…

Most people online do not know how to “create traffic themselves”.. they rely on partners, Joint Ventures and things like that. While this is fine “in theory” they do not know the real business of internet marketing… Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.

So what does it take in order to make things happen with adwords? Well first of all you can’t be seeing adwords as an expense, because it’s an INVESTMENT not a “risk” or “expense”… When you start seeing it as an investment, like you are buying a house or something, your mindset will change.

Getting a ROI that’s positive is considered pretty hard for most people and beating adwords is a science by itself. Investing money on AdWords and breaking even has made many millionaires.. sounds crazy right? How can I make money when I’m breaking even? It’s all about leads and backend strategies. When you have a bigger collection of leads you are able to choose whater you want and profit from anything, all the time.

What you want to do initially is funnel prospects from “browsers” into “clients” and not just “customers” as most people do, they stop and put a lid on it! Alright he payed me, good… now scram. Acting as an affiliate and making money is “great”, BUT, you have no leverage, no viral possibilites, nothing that will get other people to help you… It’s fine to begin as an affiliate, but move on to bigger and better things as soon as you can!

Once you have established your list and it’s around 10,000 people you can start to look for other people’s stuff and sell advertising in your newsletter or whatver you do there. But please understand that you WILL NEED a heck of a lot more control over your business in order to make any serious figures online.

You need uppsells, high paying backend strategies, high end products as well as your lead in products that usually are priced around $17-$97. You need to focus on this part more than the others. So, once a person has bought, they need to know about this stuff, alright?

Leads are leads and you should treat them with respect and try to keep them commited to you. Try to move people off your “tirekicker” list as soon as possible and make them invest in your trust by buying something and thank them. Let them know about your $497 homestudy course that’s available, or even your $2999 coaching class… Understand where I’m coming from with this?

Do you now see how that “1 click” in Google for $0.20 is worth thousands instead of a measly “break even $47 product”? GOOD thinking! So, what have we learned here? A backend strategy is worth pursuing so that you can literally LOSE MONEY upfront, but make it all back on the backend by upselling tons of stuff. You can even upsell them another persons mentoring on which you earn commissions, or you take them yourself, but to free time it’s easier to refer them to other sites, so if you “worry about not having time to coach people” just refer them to someone who has and get paid for the referal.

This is exactly how many of these “big name gurus” are making their money… They are not making “much at all” just selling freaking e-books as an affiliate off of AdWords, let me tell you right now! That’s insane to believe. Their backend strategies are so strong you wouldn’t believe it and THAT’S how it’s done. Do what they do, no what they tell you to do.. Alright?

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