Building An Opt In Email List- The Right Mindset Is Key
I’m sure you want to have a business that lasts for the long haul. There’s a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk to just about anyone who is doing well online and they will tell you that building an opt in email list and monetizing it effectively often becomes their bread and butter.
So you’ve decided that’s what you are going to do to, so you do your home work and learn every technique about building an opt in email list that you can think of doing. After all the effort, you still find yourself scratching your head, because maybe you built a list, but you’re not making any money from that list.
Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.
You think over and over… ‘they say the money is in the list’, but it might only be for the chosen few who are building an opt in email list. They must knows something you don’t because of your total failure to even profit from your list. So you just say forget it and go on to the next big thing that’s supposed to be making people a bundle of cash on the Internet
But… I really want you not to give up on this idea, because I really feel the key to having the success you want online is in building a targeted email list. DON’T give up on this important piece of your business.. ever! Learn how to do it, but the right way like anything is the key to making it work.
So what’s the barrier that keeps you from building an opt in email list that’s holding you back to success? Well, there are many factors involved that need to be implemented to successfully building an opt in email list. I only have room in this article to discuss one ingredient to the recipe, but this is a main ingredient that if you don’t have and add to the mixture you will be pulling your hair out forever. And for some of us like me, without a lot of hair, it’s not something I can afford to do (haha).
This all-important ingredient is the foundation for your success in building an opt in email list. I’ll call it your mindset or the way you approach building a list. There are three very important mindsets that you need to implement in building an email list the right way.
1-Think quality not quantity
It’s been proven over and over again that a smaller quality subscriber list will always out perform even a huge list with low quality prospects. Your mindset has to be to approach building an opt in email list with the addition of only quality prospects. It can be more difficult to do this, but in the long run you will be ensuring your long-term success, versus having to waste you time and eventually dump a list that doesn’t produce.
Let’s face it, building an opt in email list the correct way is going to take the higher road approach. Sticking to the proper mindset during this process will give you the reasons why you are putting forth the effort and therefore will help you do it the way that will ensure your success.
2-There is only one person on your list. Many list builders make the error of communicating to all on their list like they were in front of them speaking at a convention. DON’T DO THIS. So what do I mean?
Just be personable and when you are writing an email you are writing it for just one person. You want them to feel that you are there for them (of course you should be) and you really want to help them. They are on your list for your expertise and help you can provide them. Never give the impression that you are too big and important for your prospects.
Keep this in mind and implement it and you will have loyal responsive subscribers that will trust you and want to respond to what you have to offer.
3-Develop the perfect system to attract the most targeted prospect and then use that system a million times over. Build your squeeze pages, landing pages, marketing and advertising around this thought to build the optimal list.
Do you know who Ray Crock is? He’s the founder of McDonalds. What a master at applying this mindset. He built and tweaked his restaurant till he was maximizing the profits he was earning. And when he had a winning system, he multiplied the winning concept over and over in the form of franchises.
So don’t just have the mindset of just attracting any one on your list. Create a system to really attract quality prospects and then you’ll have something you can do over an over to really build a great profitable list.
In summary, Building an opt in email list is done one subscriber at a time. Be that ideal communicator for that one person and be that for everyone on your list. Don’t act like a big shot because you’ll lose prospects. Always be personable and approachable.
