Sell Your E-book Online - Part 1
My students often ask me how to set up a system to sell e-books online. Most of them want to set up a page with many links to other articles, free information, author bio, seminar schedules, and so forth. This is the wrong type of website to make when you want to sell your e-book. With all those links you will confused your reader. And we all know, a confused mind never buys.
So what’s the best type of website to sell your e-book?
Your website should have only one subject your e-book. A single page site is the best way for marketing information products. By keeping all the information on one page, while removing all links except for the “Buy It Now”, the entire focus of your audience is on your e-book.
Why only one page with one button? If you give people too many choices, then you’re going to dilute what you’re trying to do. If you go to my web site you’re going to find a number of products there. But my big time products, my most potent products each have their own website and there’s only one link on these pages that goes to my shopping cart.
Your website may have only one page, but certain information absolutely must be there. Find a great title, one that demands attention. Make it short and sweet. The average web surfer stays on a site for only seconds before moving on, and you only have one chance to get their attention. So write a title with them in mind. Define their problem and offer your solution.
Statistics are a common way to get attention. Did you know that in 2005, the average cost of a wedding skyrocketed to over $30,000? I’m shocked, and your visitors will be, too. If they have weddings on their mind, they will read on for more.
Your title, or headline is the most important piece of your website. You will either keep your visitors reading so you can sell your e-book. Or, you’ll lose them and they will be off to the next site.
When you develop your website, spend most of your time writing your attention-grabbing headline. It will pay off in the long run. Part 2 will discuss the rest of your website and what important distinction you must make when you describe your product to your visitors.
Tags: How To Write And Publish An Ebook, Marketing Information Products, Sell Your E-book Online
