Realtor Lead Systems
How to generate more real estate leads has always been a hot topic with Realtors. With many Realtors no longer door knocking or cold-calling, the Internet has become a focus point for Realtors looking to generate real estate leads. With fierce competition and buyers and sellers ’shopping around’ before choosing someone to represent them, Realtors now need to offer free tools such as user friendly websites that are about the client, not about the Realtor.
Below are tips how Realtors can increase their leads. Not only will these tips increase the amount of leads, but they will also show Realtors how to convert leads into sales!
Get high placement in search engines such as Google, Yahoo and MSN.
Buyers and Sellers now begin their searches with top search engines so your website needs to rank high! A successful way to do this is with separate websites for Buyers and Sellers. As search criteria is different for Sellers than Buyers, you will need high ranking websites for BOTH!
Free services should be offered with your website
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an ‘online form’. People looking to sell don’t always like to give out their contact numbers, but usually don’t hesitate to give out their email address.
Show them you care
Daily emails of new listings is fine, but be sure to also send your client a personal email every ‘now and then’. Remember, if you forget about them, they will have long forgotten about you.
Make your website very user friendly.
Sellers searching for a CMA online don’t want to spend time on a Realtors website just to find out they need to compose a long email explaining their home. If they do end up typing a long email about their home, they will likely copy that email and send it to 10 other Realtors in your area. A Seller wants a basic template where they just fill in the fields.
Offer free Buying and Selling tools to your clients.
Most Buyers and Sellers do lots of research before choosing to work with a Realtor. Get the upper edge on your competition by offering a free eBook.
Realtors are often found offering their clients the exact same tools as any other Realtor in their office making the competition fierce. You need to differentiate yourself from the rest and explore your options. The internet has proven itself to be the way of the future for marketing Real Estate Services and with Buyers and Sellers shopping online; you MUST make sure you have a presence on ‘the net’. Having the best negotiating skills is great but if you are the only one that knows this, you will find yourself struggling to make a living in this industry.
