Hype and scam. What is the difference?
Do you want to start an online business? Work from home? You are not alone in your quest. You have probably already looked at many things and some of these have cost you money. I want you to imagine you’re looking through your newspaper in the classified ads columns, and you come across an ad that reads something like this “Profitable Business Ready To Go” it’s an ice cream franchise.
You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.
Products you may have bought on the Internet may have ended up exactly the same. Beautiful website, great product, no customers. You would have spent time editing the site and making sure the payment buttons worked. After checking that everything worked just as it should, you sat back and waited for the sales to come in. And then what happened? Nothing. Very disappointing.
This website, you just put up is just like that ice cream van. It looks great. It even works great. Youve tested those payment buttons and they all work. But you make no sales. You have no customers.
When you bought the business. You were told you could be making money within 24 hours. This was hype.
So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.
The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they’re not. I’m sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.
Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.
Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.
Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you’re there. You need to draw traffic to your new site. This doesn’t happen overnight. It’s a process that takes a lot of time and hard work.
To get traffic to your site is really another subject. I will explain this in another article.
