Your eBook Can Be Used As Advertising Space
Have you ever thought that you eBooks could be used to generate multiple streams of income? Instead of having only one revenue stream coming from them, use a little creativity to really push how much you can get from each eBook.
One strategy of how you can do this is selling advertising space within the eBooks that you are developing.
Here is an example. An eBook on how to plan a wedding on a budget. When talking about weddings we are talking about a multi-billion dollar industry. Do you not think some companies would want to be able to advertise their products or services to customers who just bought a product that their business is build around?
It may seem like an obvious question to ask, but you all should ask yourself what businesses would be interested in getting in front of the audience I will be attracting? This is one of those creative questions that you should all be asking yourself regularly.
Just to ingrain it. For the target audience that I will be attracting, what other businesses would be interested in getting in front of them?
Thinking about it this will really get your creative juices flowing. All different businesses will come to mind, maybe even some of your competitors. You will also think of businesses that have complimentary products or services geared towards the particular audience that you are marketing to. These are the people that will be interested in purchasing advertising space in your eBook.
Your ads could be scattered throughout, they could be right at the beginning, they could be at the end. Whatever. But it provides you a way to generate revenue by selling advertising within the actual eBook.
You could create eBooks to add value to your current customers. Here’s a good example. I have a great list. I do not have a big email list. I have a great relationship with the people on my email list.
I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.
Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.
Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.
If you go into any business with that mindset, combined with a little creativity, you will quickly see all kinds of hidden opportunities for profit.
Ideas will come to you when you explore the possibilities of creativity!
One Response to “Your eBook Can Be Used As Advertising Space”
By Bill on Aug 25, 2008 | Reply
A good read and something i didnt think to do, i often make e-books and give as much relevant information for my readers as possible with my own affiliate links sprinkled throughout.
So i will now have a look for suitable advertisers to persue. Thanks for the info