Archive for the ‘Video Marketing’ Category
Tuesday, July 8th, 2008 |
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Saturday, May 24th, 2008 |
As you read this article, over 100 million videos are being viewed online. Over 100 million surfers watch online videos every day. The traffic generated by video marketing is huge and it’s not something your marketing can do without.
Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.
The new internet, or Web 2.0 as it’s become known, is driven by multimedia. It’s this new multimedia environment that we find ourselves in as internet marketers.
Typically a new marketing campaign would fellow the well trodden PPC path. The cost of clicks in PPC however has risen to the point were campaigns with even double digit CTR’s are no longer profitable, even without taking into account how effective video marketing is at generating traffic.
I’m not knocking PCC here. It’ still a valid method to drive traffic to a site and one which I continue to see success with. The trend is however towards video, so we either go along or we get left behind.
Producing a marketing video isn’t in itself a complicated procedure or one that requires hugely complex and expensive software applications. The various software components required for video production shouldn’t cost more than a few hundred dollars in total.
What can be complicated and leave us open to costly errors is the way we go about marketing our videos. One way is to produce a marketing video for our product or the affiliate product we promote and simply submit this to the various video hosting sites such as Revver, YouTube or Metaface to name just a few.
After we submit our videos to the hosting sites, we can then use the code the sites provide, to embed these videos in our own sites, without requiring any additional conversion. This is a simple process, but not one I would suggest the serious internet marketer uses.
The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.
As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.
The best way is to convert our videos to flash and to add this flash video to our websites. To do this we need effective and reliable video conversion software.
Videos generally include large volumes of information and tend to be large files. YouTube has a 10 minute and 100 MB maximum for any video submitted to the site, so this gives a good indication of the kind of file sizes I’m talking about.
Converting a video to flash does require time and computer resources. If we are working on a single computer system, the our hands are tied while the conversion takes place.
Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.
All too often I see people investing big money in the latest and greatest video production software, without thinking about the marketing of the videos they produce. Usually they end up with amazing videos that nobody ever sees. Why? Because they didn’t consider the conversion stage.
The top class converters I use cost less than $100. Low quality converters come in at around $70. Does that price difference merit time and frustration? Not for me and neither should it for you.
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Monday, April 28th, 2008 |
Have you thought about using internet video marketing to increase web site traffic? Internet video marketing is a very trendy form of web advertising right now and many companies are using a combination of search engine optimization and internet video marketing to increase traffic and increase their customer base. These days customers want more than just a slick ad. If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimization on your site to makes sure that your site gets shown on the front page of the search engine results pages and you might want consider buying some paid search web advertising too but once you have lured customers onto your site pitch your product with some new internet video marketing.
Information videos are a big hit on the web, so post a short information video about your product or show someone using your product or you can even post someone giving a video review of your product. With sites out there like YouTube you don’t even have to host the video on your site. Using YouTube is a fabulous and free way to start an Internet video marketing campaign that can be more effective than any other type of web advertising to increase web site traffic because YouTube videos are so easy to share with people. If you post a funny or unique video related to your product the people who see that video and like it can instantly post it on their own websites or their profiles on sites like Facebook and MySpace that are seen by millions of people everyday. They can also email it to friends and family and submit it to sites like Digg or Current where thousands more people will see it.
Internet video marketing can increase your web site traffic almost instantly once you post the right video. The best part of video marketing is that except for the cost of producing the video it’s all free. You can increase your web site traffic by thousands all for the cost of the video. And some videos are so low tech they can be made with a small digital camera or even a camera phone. Using an Internet video marketing campaign along with search engine optimization and search engine marketing is the best way to advertise your website and increase your web site traffic. Forget about expensive web advertising that doesn’t work.
You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. A few words of caution though - when you’re producing internet videos don’t make them too high tech or over produced. Keep in mind that some people will be viewing the video on a slow internet connection. Make a video that will load quickly and play fast so that people can view it even if they don’t have a high speed Internet connection or offer two versions of the video with one optimized for high speed connections and one optimized for slower connections.
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Saturday, February 16th, 2008 |
In 2008, there is plenty of buzz about the new and exciting online promotional tactics related to online video marketing and online video sharing.
Certainly we have all heard about the biggest online video sharing website out there, Youtube. In 2007, Google purchased Youtube and even before this acquisition, the site was growing in popularity each and every day. Youtube is a wonderful site for users to get started with sharing online video content. However, because your video is converted to flash upon uploading it to the website, you need to learn the tips and techniques that will optimize your videos for the best quality result after uploading to the site.
Obviously you need to first determine the camera and video editing software that you will be using. Know the format of video you are starting with. Most digital cameras today shoot video, as do most phones, which is a great cheap way to start. It is irrelevant where your video comes from; the responsibility lies on you to make it breathtaking. There are tons of editing tools on the Internet available for anyone to use on almost any platform; the latest computers already have these tools along with the basic install for just such editing requirements.
While Microsoft MovieMaker is a great introductory program for video editing, it does not do well with videos that are created using a mobile phone. If you are going to capture video from a cameraphone for use on youtube, I would suggest getting Quicktime Pro from Apple. This is a very inexpensive upgrade and can handle conversion in multiple formats.
It is important to note that youtube does not support all of the many many different video formats that are available, and for good reason. However, as a result, you should try to utilize a format such as mp4 or even mov. Most video editing software will support this but if yours does not, I would suggest downloading another program.
As for the size of your video, Youtube recommends 320*240 QVGA and I would also agree with this recommendation which, unless you are using a webcam, most often your camcorders will shoot at a higher resolution. You will need to resize the video but try not to effectively pull or stretch the frames.
When discussing which quality, or bit-rate, ideally you will be targeting a final file with a bit rate of 700-1000. I would suggest using 1000kbps, but anything higher is almost a waste as it does not result in much better quality and takes much more time to process.
Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor.
After you have your final video file, presumably in mov or mp4 format, you should clearly preview the video and make sure that you are happy with the outcome and the resulting quality. Once satisfied, go ahead and upload your video to Youtube.
The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.
For Video SEO purposes, you need to make sure that you include the most relevant keywords and phrases in your title, description, and keyword tags. This is the only way that you will be able to attract the audience that you are hoping for.
Also choose an appropriate and hopefully highly viewed category. Finally, allow users to rate, comment, and share your video with others as this generates buzz and often results in external sites linking to your video on Youtube. If this happens, you will have a better chance to be seen in the organic search results of Google.
Good luck video sharing on youtube. I would also suggest trying some of the various other sites out there.
Tags: Youtube Video Sharing, Optimizing Video Content, Video Seo
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Tuesday, February 12th, 2008 |
All have heard about the online video phenomenon that is hitting the internet. Viewers by the millions are going online to upload and watch online video content each day. Often, videos are a more effective way to convey an advertiser’s message than typical offline advertising. And because video is becoming so mainstream, the cost to create online video content is extremely low and affordable for almost anyone. Online video has seen massive improvements in the past 2 years with regard to broadband connectivity, streaming, etc… Keeping in mind the vast popularity of online video as a method of internet marketing, it is important to learn the techniques most effective for optimizing your video for search engines.
1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions.
2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.
4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) Various video search engines use to capture thumbnails of your in different manner. Some of them take the first frame of your video, while others try to take from the middle or end. It is better to experiment with each site individually to make sure they are displaying the right thumbnail for your video. A video thumbnail is always crucial when it comes to decide for a viewer which video to watch.
Try to keep one video per page and put all video pages into the same directory or folder.
Beside the above mentioned points there are few more points relevant for the optimization:
9) Keyword research, as with search engine optimization for other online content, is crucial for targeting the audience you desire most effectively. Use keyword research tools available in order to identify those words that most often are searched for when searching for related content online.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.
About the Author:
This post was written by Mark Robertson, a known expert in online marketing and in Video SEO. For more tips on video search engine optimization, please view our Video SEO Guide.
Tags: 10 Top Guidelines For Video Seo, Video Search Optimization
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Tuesday, February 5th, 2008 |
Videos become one of the standard marketing tools nowadays. In fact, you will have various ways to use video to promote your website or products. If a picture is worth a thousand words, a video is probably worth one billion words.
You can put videos on your blog. It is very easy to do this. First of all you will need a webcam. You can just buy a cheap on in your local store. Then you will take a video using the webcam. Next you upload the video to you blog. You will then enjoy the power of videos on your blog.
Besides uploading the videos to your blog, there are also a lot of online platforms for you to upload your videos. Youtube is a perfect example when video sharing is concerned. You can use the services of Youtube for free. People will be able to search your video and watch it. At this point you can already feel the potential of starting a marketing campaign using videos. You can put the url of your website in the video to promote either your site or your products.
You may probably know that you will be able to boost the conversion if you can pre sell the products well. A video is an excellent tool which aids you to pre sell the products. You may find that sometimes it is quite difficult to pre sell a product with an article when it comes to the actual operations of it. However, you can show them to the visitors easily when you are using a video.
It is also perfect to use video to compare different products. You can imagine that when you are comparing the outlook of three products, you can just put them side by side and people can make their decisions to see which one is better from the video. Of course you may say that this can also be done with photos, but videos are just a lot more attractive by nature.
You should pay special attention to the quality of the video you make. Here the word quality is not referring to the technical issues such as the resolution. It actually means the content of the video. You do not need to use professional equipments to take the video. However, the video itself should be attractive and interesting. It will be able to make people feel curious to watch more or get more information. You will manage to pull new visitors to your website by using the video.
You will also need to let others know that you have created a video. You can tell your subscribers to watch the video. You may even put the url of the video in your newsletter. In order to make the video be easily searched, you should pay attention to the title and description when you are uploading the video to Youtube. A good title with description can boost the publicity of your video.
Marketing with videos is a fun way to promote and pre sell products. You can make your own videos and upload them to your website or the others mentioned. Everyone will love to watch videos and you will be able to make more sales if you are making and promoting the videos in the correct way.
Tags: Video Marketing, Video As A Mean Of Marketing
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Sunday, January 6th, 2008 |
If you have a website business and are looking for an exceptional way to embed a video about your services and products on your web pages then you should get your hands on a program called Peel Away Video. In Internet marketing lingo, this new advertising tool is also known as the dog-ear ad, the corner ad or the peel video.
Peel Away Video are an upgraded mutation of the original Internet marketing tool that was a sensation for a while that was called Peel Away Ads. The visitor to a site simply clicked on an icon in the upper right hand corner of a web page and the current content on the page would peel back to reveal an ad with copy written on it.
Peel Away Video ads are even more spectacular and the very latest when it comes to adding entertainment and educational value to your site as once the icon is clicked the screen that your customer is reading peels back to reveal a video. This is peel page more exciting for a customer than reading banners and pops ups, which are currently perceived with hostility because people find them intrusive and annoying.
There are many different benefits to using Peel Away Video. First of all it is a special effect that is very entertaining for customers to use and in the long run this translates to you enjoying a better click through rate. The fact that it is such a novelty and looks so nifty keeps customers coming back to check it out. Even better this is exactly the kind of technical touch that is viral in nature, meaning that surfers to your site will likely tell their friends to “check it out” as well.
Secondly, it makes you look prosperous and like a big spender when it comes to advertising. This is because special effects like this are more associated with very expensive ads and feature filmmaking. If you seem sleek and technically sophisticated it will build your customer’s confidence in you.
Thirdly, the peel video program is simple to use. In can be installed on your computer in minutes. Before you know it you will have added your video to as many domains as you want. You can even rotate different video peel away ads if you are selling advertising space and want to run more than one.
Yet another benefit is that 98% of people who have a computer can view these ads with no problem at all. It is simply one of the most user-friendly and fun ways to educate your customers about the products and services that you have to offer. When you offer them peel videos to watch you also spare them the time it takes to read reams of copy describing your product. Instead they can watch a short video.
The peel away script is sold for a one time fee that you will never be asked to renew. If for any reason, whether it be technical or strategically, that you find the Peel Away Video software does not serve you then is your money will be refunded to you in full. The only caveat is that you must ask for the refund within eight weeks of purchasing the Peel Away Video advertising tool.
About the Author:
Want to catapult sales and conversions? Peel Away Video is guaranteed to skyrocket your profits or you get a refund. It’s time to ditch the outdated Peel Away Ads and upgrade like the pros!
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