Archive for the ‘Search Engine Optimization’ Category
Monday, December 1st, 2008 |
by Matthew Loop, DC
Marketers, regardless of niche, who utilize video marketing with Web 2.0 are literally crushing their competition, and others are trying on their own and reaching minimal success. It’s tricky to use Web 2.0 when you aren’t experienced or knowledgeable about it. Google can be incredibly unpredictable, and you never know what you may receive.
Video marketing is also hard to predict when you don’t have the experience with it. There are some important guidelines to follow when you’re starting out, and if you do it right the potential is amazing. You can gain wonderful exposure for your chiropractic practice, and simultaneously make other forms of income to add to your prosperity. My students have been making small fortunes for themselves in the past 2 years, and now I’m expanding my teachings so that more than a select few can learn the simple secrets.
I always see the newbie make the same mistakes with online video marketing. They go ahead and submit to sites like TubeMogul and don’t see any great results from this site. It’s because their tapes get totally lost on sites like this, and their ranking isn’t high enough to take them anywhere. Traffic Geyser does the opposite, as it sky-rockets you to the top of Google in less than a day.
For instance, if you put your video on Traffic Geyser, it will submit to 30 video sharing sites. If Metacafe picks up the video it will get indexed with them and their page rank and Alexa rating. But Metacafe’s Alexa is 132nd and their page ranking is a 7, which isn’t great at all. These automated services won’t let you pick the sites you get submitted to, and therefore you get a general blast everywhere.
On the other hand, YouTube has a page rank of 9 and and Alexa of 3. That’s right, YouTube is the 3rd most visited website in the world according to many statistics and analytics. You should always submit video content there first and let it get picked up and indexed.
That’s why your computer is beating you with SEO and keywords. When you submit to YouTube, from there you can get a service like Traffic Geyser to really up the traffic and exposure to your video by getting it to 60 sites or more.
To recap, the higher the page rank and Alexa ranking of the video sharing site, the higher your video will be indexed on the search engines like Google, Yahoo, and MSN. Those that follow this simple guideline will become massively profitable from social media while those that do not will continue to be dominated by their competition.
So if you want to seriously start a home-business or amp up your online marketing, you need to check out Traffic Geyser. You can’t play with the big kids without this vital tool. The website is equipped with a FREE 30 day trial, so you simply can’t go wrong. This is a limited time offer, so you need to take advantage of it today and see the potential for yourself.
About the Author:
Want to crush the first page of the search engines with
video marketing? Start using
Traffic Geyser now and leave your competitors in the sand! Visit www.TrafficGeyserSEO.com now to get a Free month Trial.
Posted in Search Engine Optimization | 1 Comment »
Saturday, November 29th, 2008 |
by Anson Hall
Do you want to make more money? I can tell you that one of the ways to do so is to become an internet marketer. You can become an affiliate marketing and start making money in the affiliate marketing business field. A piece of fact is that it is totally possible for you to make a lot of money with it.
You will never be able to make money if you do not work. This is also true in the field of affiliate marketing. Being an affiliate marketer does not mean that you can make money without the need to work. Yet, you should also know how you work otherwise you will just be wasting your time and effort.
1. A lot of affiliate marketers will ask what they need to do in the first place. In fact, the first thing you need to do is to search for some good affiliate programs. You will join some programs which are of good reputation. You will also need to make sure that the programs have the products that you love to promote.
2. Building your own affiliate is another essential step and task. In fact, it is only a few hours work when you are trying to build your affiliate site. The theme of the site will be relevant to your niche. You will also need to update your website from time to time otherwise the visitors will not want to revisit your site.
3. All affiliate coaches will tell you that it is important to build and find ways to grow your list. This is because you will have a lot of chances to pre-sell the products when you are sending emails to the subscribers.
4. You will certainly need to promote your site. To this end you will need to learn some SEO. This will help you to enjoy free traffic from search engine. Besides, you may also try to promote your site on some online forums and blogs which are related to your affiliate site. Remember, you should never spam the forums or blogs!
5. In order to make your affiliate site to become an authority site, you will try to post useful contents on the site. One of the ways to do so is to write product reviews and product comparisons. Of course you will be comparing the products you are promoting in this case.
6. Writing articles related to your affiliate products will also help. Of course you will need to take the time to write the articles and submit to the article directories. You will not get any traffic if you do not submit. And the articles will also bring you SEO values since you can build some back links. The most important reason for you to write and submit articles is that you would like to become an expert in your niche so that you will be promoting the products a lot easier.
Posted in Search Engine Optimization | No Comments »
Saturday, November 29th, 2008 |
by Amy Nutt
Over the years, the industry of internet marketing has developed to the point where incorporating an online marketing plan is absolutely essential for any company wanting to succeed in the future. Search engine marketing and search engine optimization are the most popular forms of internet marketing as they can drive lots of targeted traffic to your website. Down below is a list of some of the most important lessons about the strengths and weaknesses of search as a medium:
- Search should not be thought of as a stand alone marketing medium - PPC (Paid Search) is better for accomplishing some goals than SEO is - SEO is better for accomplishing some goals than PPC is - Content is KING - Content is KING (did we say that already?)
Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for a faulty business model.
Faulty Business Model
Sure, in the short term a good SEO can help. Those rankings will often bring in some business through targeted traffic from the major search engines like Google, Yahoo and MSN. Unfortunately, those same good rankings can also help to conceal problems within the business model.
What is a Good Business Model?
What does a good business model consist of? It’s usually a direct function of the relative value:price ratio for a product or service amongst competitors, sprinkled with a whole lot of common sense.
However, if anything is amiss - the company is doomed for failure, expert SEO or not.
Why Are Companies with Faulty Business Models Doomed?
Companies with faulty business models are doomed for a number of reasons. Primarily however, they’re doomed because search engines want to recommend sites that SATISFY searcher’s needs. Almost by definition, companies with faulty business models cannot satisfy clients and searchers, because either:
- Their price is too high given the value of the product or service - Their value is too low given the price of the product or service - Common sense is lacking, severely distorting the value:price ratio - and we suspect this is by far the most common
Long term (in a few more years - not yet though) this means search engines will look at your friend’s preferences and opinions (aka social search), and the behaviour patterns of thousands of other searchers, and will rearrange rankings based on those indicators. The result - faulty business models lose.
What Does This Mean for SEO’s and the Industry of Internet Marketing?
As a result, SEO and internet marketing companies in the future will have to make some interesting business decisions:
- do we accept or retain clients with faulty business models? - how do we identify clients with faulty business models - what are the signals? - do we attempt to become management/change consultants too?
What Does This Mean for Businesses?
Ultimately, this means that companies must focus their time and efforts on what it is they do best. They need to ensure they’ve got solid defensible business models. The more sound the business model, the easier it will be to rank for relevant terms. If not, make the tough decisions, and correct the issues, or Google will!
Posted in Search Engine Optimization | 1 Comment »
Saturday, November 29th, 2008 |
by J. Quipp
According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year?s outlook is even brighter with a projected increase of 48 percent to $12.6 billion. Local search is the key driver of that spending.
“About a year ago, we were thinking 2008 would see 20 to 25 percent growth,” said Borrell Associates CEO Gordon Borrell. “Now we are saying this thing is not slowing down. It’s erupting again. Something very dramatic is happening that has gone beyond anything anybody expected in terms of Internet advertising.”
The next 12-18 months will see the tipping point for our industry. Marketing Departments face increasing pressure to improve targeting and accountability. As a result, budgets are poised to shift out of traditional advertising into SEO & SEM in a big way. The local SMB market is going to lead the way however it’s the most difficult to reach. What are you doing to get your piece of this market?
Every SEO firm should have a lead generation, contact, closing and lost deal process. I believe that there?s more business to be had by reaching out to those who are interested in search rather than just waiting for them to find your website or blog. Below are some helpful tips.
Marketing Plan: We spend our days asking clients what their marketing objectives are however most of us don?t have any of our own. Every SEO Agency should have a written marketing plan, with a budget! Your plan should address strategies for pricing, promotion, differentiation & product strategy and market segmentation.
Marketing Material: Create and consistently update your marketing material in order to make them relevant and remember to revisit after each call and make improvements based on questions asked during the call. Try to add industry specific news to make it more personal.
Natural Market: Do you have a prospect list, with contact names, of local businesses within 2-5 miles of your office? This market is made up of your best and most profitable clients. If you want to meet your local business colleagues, join your local Board of Trade or Better Business Bureau. It?s a great way to get started!
Monitor Your Market: You have a number of Google alerts set up, but are you tracking specific industries or potential clients on your prospect list or accounts you?ve bid on but lost? Gaining valuable information can help you in a conversation, sales call or follow up!
Prepare an elevator pitch: Can you effectively describe the unique value of your service in 30-60 seconds? If not, you may be losing out on some phenomenal opportunities. You only have one chance to make a good first impression so prepare your pitch anad know when to use it! Remember to always pitch the problem, not your product!
What goes around comes around: Try and use your client?s services wherever possible and take them to lunch quarterly. Often times you can learn more in those 60 minutes than you can during a formal meeting. Most importantly, as your relationship strengthens, referrals will come your way.
Lost Deals Process: Each account lost is a major opportunity.?if you stop long enough to learn something from it. Always follow up with these accounts. Initially, you?ll want to find out why you lost out and secondly, you never know if the winning vendor will still be considered a strategic partner 3, 6 or 12 months down the road. I?ve read about some companies who?ve won back up to 20% of their lost deals after implementing a follow up process.
Leads are endless; we?re fortunate to work in a pressurized market, so harvest them! Continue to seek out new local clients by establishing a proactive offline sales approach. If we as an industry don?t, we may lose out to industry giants whom, according to Borrell, are all planning to turn to local ad sales to bolster flattening sales of national ads.
Posted in Search Engine Optimization | No Comments »
Monday, November 24th, 2008 |
by Will GC C
Hey there. Today I am going to talk about a new product that is set to be released on the 25th of November by Alex Goad called Google Conquest.
I am typing this article today because I am excited about google conquest. I have personally seen what it is all about and it fits in with what I do perfectly.
Come November the 25th there will be a lot of talk about google conquest because…
For a start google conquest is only available to two thousand people, and those places will fill up rather quick.
Alex Goad has released quite a few products and they have all been great in my opinion, so it may surprise you to hear that gogole conquest is going to be $997. This tells me that it is going to be something amazing.
Alex Goad is known for his many products when he stormed out of the gates with clickbank hits in 2007. Many people think he is one of those hyped up guru’s with no ethics but he is actually one of the most trust worthy gurus out there.
The whole system behind google conquest is about creating little niche sites that you can get ranking highly in the search engines for terms that will bring in money for you, simply put it is all about real affiliate marketing. The whole product is push button software that cost a ton of money to put together.
Another thing about google conquest is that there will always be support because Alex has set up a top notch support team.
To get testimonials for google conquest Alex has been teaching his program to people for a while now and I found out that a lot of them have been able to quit their day jobs.
Google conquest is different from any other program out there.
I tend to stear clear of high ticket items because most of them aren’t worth the money but google conquest going to be one of the select few I do buy.
Posted in Search Engine Optimization | No Comments »
Sunday, November 23rd, 2008 |
by Jess Kimson
If you are doing Search Engine Optimization (SEO) for your website, or you rely heavily on SEO to deliver traffic to your site, you must read this article. SEO is a long term strategy, and it takes time to build up your traffic… However, there are something everybody missing, which will deliver massive result in the shortest time!
Introducing the long tail keyword strategy!
First, you will identify seed keywords in your keyword research, but you don’t want to target these keywords at first, because they are highly competitive and not targeted! Many SEO experts start with optimizing the whole website with seed keyword, and it takes a lot of time and effort to rank well…
The correct way to do is try to identify all long tail keywords for your website with all modifiers from the keyword research. Long tail keywords tend to rank well with less competition and convert better, Here’s why:
Reason #1 - Search Engine prefer long tail keywords over general keywords when ranking the result for the searchers. However, your long tail article page should have basic authority before the search engine starts to show them. Just get some back links from the web 2.0 authority site and your page will appear in the first page!
Reason #2 - Long tail keyword is easier to rank because less competition. You can easily use web 2.0 power to rank high for any long tail keywords, and with minimum back links effort, you can easily out rank any competition!
Reason #3 - Traffic comes in earlier. Your traffic will start to roll in very fast, you don’t have to wait for the main keywords to rank well before getting any traffic!
Use forum and Answer community site such as Yahoo, Google Answer to find related long tail keywords for your niche, and these keywords will bring you a lot of traffic while keeping the competition low. Many SEO experts ignored this method and you can easily rank well!
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Sunday, November 23rd, 2008 |
by Ricardo d Argence
Most people who have spyware on their computers and laptops do not even realize it. The spyware lurks in the background doing it deeds within the shadows of their computer’s hard drives. Sadly, most are unaware of what spyware can do, the types of damage it can potentially cause and measures that can be taken to protect yourself from these annoying programs.
The purpose of this article is to tell you what spyware is, and how to protect yourself from it.
Computer programs that exist on your computer’s hard drive are cald Spyware. They come in a variety of types and flavors. There are some spyware programs that will secretly stay in your hard drive, keeping track of every website that you visit, and taking notes.
Some spyware watch and take note of your keystrokes whenever you visit a financial services website. Knowing as “keyloggers,” this type of spyware then sends your sensitive financial information, including your username and passwords, to other parties across the internet.
Most often, spyware is downloaded through the internet. Often, spyware is attached to other software applications that the user has knowingly downloaded to his or her computer. Other times, spyware can be downloaded by visiting websites. “Drive by’s” are downloads that happen automatically when you visit a web site and you don’t know they happen.
Not all spyware is always dangerous, it just all has a potential of doing a lot of damage. You and your financial livelihood are at risk with the spyware that watches your keystroke when you visit financial websites. Other parties that have become privy to your private information, can secretly access your bank accounts, investments and loan accounts via the internet, creating all kinds of problems.
There are additional kinds of spyware that can take control of your computer and give that access to other parties. Consequently, anonymous individuals could possibly get ahold of all the sensitive information contained on your hard drive.
The best strategy to secure both you and your computer from spyware is utilizing a computer program created especially to identify and remove this type of bug. Such programs include Search and Destroy software. These programs are even more helpful as spyware creators become more advanced, and their systems become more dangerous.
Some spyware tries to mask or disguise its presence on your hard drive by appearing as an anti spyware program. That can make them difficult to identify and remove. Fortunately, dedicated programs like Spybot are constantly updated with the latest version of spyware that are being circulated. This allows it to keep up with new spyware, helping it to easily identify and remove them.
If you have never scanned your system, there is a good chance that you have a spyware program lurking on your hard drive. It could be relatively benign, content to simply exist, or, it could be maliciously communicating your sensitive data to outside parties. Use a dedicated spyware removal program to get rid of these bugs before they cause any significant damage.
About the Author:
As the founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the best
web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, SEO,
factura electronica, web hosting & registro de dominios.
Posted in Search Engine Optimization | No Comments »