Archive for the ‘Product Creation’ Category
Friday, August 8th, 2008 |
by Bob B. Hamilton
eBook writing can be challenging and even unrewarding for some. Yet there are success secrets that when implemented can stir up reader interest and excitement about the eBooks you create. Those same secrets can result in you being acknowledged not only as an authority in your chosen niche, but also a top quality writer. These secrets don’t take years to master, and they don’t cost you an arm and leg to implement. In this article we will examine secrets that all can merge to propel your eBook writing and your internet marketing business to success.
Start by really knowing and understanding your target clients. It is virtually impossible to create a meaningful eBook that will be in high demand unless the audience is thoroughly understood. You must comprehend who they are as well as their most riveting problems, issues, needs, desires and questions. Armed with that clear understanding you are positioned to write an eBook that is dead-on for providing the information those buyers are desperate to obtain. Gain that information by speaking with your target audience. Use blogs, your website, surveys, or forums as venues for data collection. Gather the information and then use it to identify the topic for your new eBook. It can also be used to develop the content and key messages as well. Your readers will surely appreciate the final product using this method.
The length of your finished eBook is important. Readers are turned off and will actually stop reading when you create eBooks that exceed 100 pages. This is due to a variety of contributing factors. Start first with the limited time online users are able to focus. Their limited attention is coupled with their desire to minimize the amount of time invested online collecting the information.
Straightforward and to the point is the way readers prefer the presentation of the information they receive. Put a ceiling on the length of your eBooks to avoid wasting reader time. Don’t make them longer than 25-30 pages. This can be accomplished by being extremely focused on the topic you cover, eliminating all fluff and excess writing, and by putting the key messages out right at the beginning.
Successful eBook writing requires focused advertising and promoting. Prospective buyers will not even be aware that your eBooks are available to solve their most compelling problems unless you let them know. As an internet marketer it is your duty to identify and use high-leverage techniques to advertise and promote them. Sales letters, ezine publishing, email marketing, PPC advertising, article marketing, search engine marketing, and blogging are all effective methods to get the word out to your prospective buyers.
One effective marketing strategy is to provide a sample of the content in your eBook. An effective way to accomplish that is by broadcasting the table of contents for the books to your readers. Readers will learn first that the eBook is available. They will also gain a glimpse about the information it contains. Prospective readers will be interested. Sales will add up. You are one step closer to internet marketing success.
One important but often overlooked aspect of every eBook is the cover. Invest eBook writing time to develop a cover that is pleasant to view. But don’t stop there. Your goal should be to make the entire eBook pleasurable to view from cover to cover. Make use of bullet points, graphics, images, graphs, illustrations, and statistics throughout. These make the eBook you have written more scannable. It also enables readers to more effectively picture and understand the key messages you are making.
Done correctly eBook writing and marketing will place you as an authority and an expert in your niche. Your eBook will also be positioned as one that must be read. It will be recognized for the important messages and content that are delivered to your targeted customers.
To your internet marketing success!
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Thursday, February 7th, 2008 |
by Steve Beck
In Part I, I told you why electronic information found online is better than a book from a bookstore. New business owners are surprised to discover how easy it is to sell information products - it’s an extraordinary way to make money online! In this article, I’ll give you five tips to help you generate profitable info products.
Tip 1: Consider what your customers are giving, and what they expect in return.
Your customer is spending his hard-earned money on your information product. Make it worth his while! Wouldn’t you trade, say, $47 for information that would help you make $4700 a day? Of course, you would that’s a great deal!
Your customer would probably trade $47 for information which clearly explains how to do something, saving them two days of frustration. On the other hand, they probably don’t want to spend $47 on cute stories about my children or recipes for chicken. Offer them something of value - give them a real deal!
Tip 2: Clearly Explain the Benefits of Your Product
How will your information product benefit your customers? Tell them how it will help them to:
earn more money
save their money
save people time?
avoid common pitfalls
If you can include one or more of these angles in an information product, you will have a real winner on your hands!
Tip 3: Break your long ebook into parts.
Break your current info products into smaller sections, then sell them all together. Sound crazy? It’s not! Your client is spending $47 - would he rather get one e-book, or a series of three e-books? Give him three books, and he will feel as though he got more bang for his buck. What a great value!
Tip 4: Make the Purchase a “No-Brainer” - Add Bonus Material!
Satisfy the appetite of the most curious client by offering them more. Search out a handful of inexpensive informational products to include as bonuses. Now your client is paying $47 for three e-books, plus he’s getting $500 in free bonus material. All he needs to do is provide you with an email address so you can deliver the bonus material - and you benefit from one more contact to add to your subscription list!
Tip 5: Don’t Forget Your Early Clients!
Many online business owners spend countless hours pursuing new clients. Meanwhile, existing clients may fall by the wayside. Don’t let this happen to you! You already have a loyal client base; now, it’s time to reconnect with them.
Your existing customers are part of your niche. Go ahead, ask them what they want. You’ll be surprised at the answers, and they will feel honored that you took the time to ask. Once you know, start to create products that fill their needs, the needs that they identified themselves. In no time, you’ll be the expert in your field!
Tags: Product Creation Secrets, Lucrative Information Products
Posted in Product Creation | 1 Comment »
Thursday, April 5th, 2007 |
As with any type of business, your marketing efforts can determine whether or not you succeed. Your information product is no exception. There are many methods for marketing information products; the following are some tips to help you decide which method might work best for you.
Before you decide on a method, there are some basic tools you will need. It goes without saying that you will need a website in order to sell your information product. Giving your product its own domain and having a single landing page can help increase your conversion rates.
If a visitor to your site is distracted by links to other information, she may navigate away and not come back to your sales page. However, if your visitor only sees your landing page, it will be easier to convert them into a sale. Keep your landing page neat, clean, and easy to read. Do not use distracting colors or hard to read fonts. If you are not the best copywriter, hire one to do the writing for you.
(more…)
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Tags: Six Figure Income, Affiliate Cash Secrets, Automatic Money Machine, Internet Marketing Strategy
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Thursday, March 1st, 2007 |
In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.
What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or gatekeeper dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of wants but they become extremely important when products or services are not differentiated.
For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.
Now, the second thing that must be considered in finding hot products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.
Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.
And here are several factors or aspects that must be measured:
(a) not enough demand means not enough people are going to buy
(b) too much competition means not enough of a profit to go around
(c) too much advertising drives up the price of pay per click ads, and competition as well
(d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.? ? ? ? ? ? ? ? ?
Tags: Product Creation, Niche Marketing Crack, Internet Marketing Strategy, Business
Posted in Affiliate Marketing, Internet Marketing, Internet Marketing Strategy, Niche Marketing, Online Business, Product Creation | No Comments »
Wednesday, December 27th, 2006 |
If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.
Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?
The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.
How do I find a niche?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.
With a pen and paper (or computer, if that’s more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.
Concentrate your attention on question phrases such as “how do I…” or “where can I…”. These questions will clue you into potential markets that need servicing.
Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser’s search engine.
What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?
Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.
If you can help these people you WILL make money. The best of both worlds!
Tags: Howto, Tips, Online Business, Niche Marketing, Business, Reference
Posted in Affiliate Marketing, Article Marketing, Blog Marketing, Blogging Guides, Internet Marketing, Internet Marketing Strategy, MySpace Marketing, Niche Marketing, Online Business, Product Creation, Traffic Building, Viral Marketing, Website Traffic | No Comments »
Saturday, November 25th, 2006 |
by Patric Chan
“I can’t sell information products online anymore. It’s saturated.”
Have you heard that said?
Actually, it’s common to hear that.
Yeah sure … It is somewhat true if you want to sell another ebook about sales copywriting and compete with the veteran copywriters!
But you know what — EVERYDAY, many people are laughing all the way to the bank from making sales of info-products.
You see, they are smart. They don’t sell another ‘Harry Potter’ or ‘How To Make Money’ ebook when they want to start their online info-product business. They sell info-products in a niche market.
You don’t believe me?
Just go to www.Clickbank.com.
You’ll find all kinds of info-products that you would never have imagined that people are selling and making money out of!
Here are a few examples:
An ebook info-product about Ipod MP3 players: www.ipodebook.com
An ebook on how to do magic tricks: www.amazingmagicrevealed.com
An ebook on how to improve golf swings: www.golfswingguru.com
An ebook on how to improve your volley ball game: www.winningvolleyballskills.com
An ebook about tropical fish: www.tropicalfishsecrets.com
In a nutshell, I can give you 101 examples how these can all be home run, profitable products on the internet.
The market for info-products will never be saturated if you know how to sell in a niche market.
To be frank with you, I know it works because I have one of these sites that is making money for me while I sleep.
In fact, you may be surprised to find out that some of these sites in Clickbank are actually mine! 
Why niche marketing?
Niche marketing can be very profitable because you won’t be competing with Internet gurus (They are busy with their own ‘How To’ niche) and your info-product can be very ‘targeted’ to the prospects.
For instance, someone who wants to start raising tropical fish at home, might order “Tropical Fish Secrets” that is currently selling at tropicalfishsecrets.com.
And the best part is, it doesn’t take a rocket scientist to start an online niche business in less than a month!Simple plan:
i. Get a niche info-product
ii. Start a website
iii. Drive traffic to it
Of course, there is more to it than that, but by just by doing that … you should be able to start making money in an online niche market.
About the Author
Patric Chan is a direct response expert, internet infopreneur, marketing strategist and author. He had created Online Niche Secrets Audio Course that revealed how he started an online niche business and make it profitable in less than 48 hours at http://www.onlinenichesecrets.com
Tags: Patric Chan, Selling Info Products, Internet Infopreneur, Online Niche Secrets, Product Creation
Posted in Internet Marketing, Internet Marketing Strategy, Niche Marketing, Online Business, Product Creation | No Comments »
