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How to select good keywords

Good keywords are like a tagline; they can make or break your PPC advertising campaign. They are the starting point for your campaign and will influence its success. Poor keywords will ultimately lead to poor performance in your ads but well chosen keywords will make a great pulling ad.

For an apt keyword list, make sure you do all the necessary research beforehand. Dig deep; search every nook and cranny until you hit upon effective keywords that will expand your keyword list.

To help you understand the keyword concept here is an example. Our base keyword will be “Real Estate.”

“Real Estate” is a highly competitive keyword due to high commissions.

The first thing to do is create your first list. Think of all the alternatives that your prospective clients could use to interpret the base word. Now for the word real estate, people can use words like real property, investment property etc. these words are still very similar to the base keyword therefore you should continue the search.

After this you will dig down into the different specialty markets of real estate. For example; commercial real estate and boarding houses etc. Then you will mix these sets of keywords and generate new ones.

Real estate company names can form the basis of a separate campaign. Add .com to your regional extension. Do not worry if it is a domain that is nonexistent, searchers sometimes experiment with these types of keywords and you will get the chance to get some of these clients at a lower cost.

Never use general keywords; use specific keywords to attract the target market. When you are thinking of a keyword then try looking at it from your client’s point of view for best results.

Here are some tips to hit the jackpot:

- Attach .net and .com to keywords.

- Domain names and company names can also draw customers.

- Try adding superlatives to your base word like best, cheap etc.

- You can check out your site log files; they will tell you what words and phrases your clients use.

- You can glance over the copy on your competitor’s site.

Put all the keywords you find in different lists. For example; typos should be in one list plurals a second list etc. You will be able to target your ads better with this system.

You can make considerable lists of keywords from the information you have found in this article. When you choose winning keywords nothing will impede your progress. When you arm yourself with effective keywords you will make an outstanding campaign. Good luck!

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You Can Target Your PPC Campaign To Reach Customers In Your Area

It’s relatively easy to target your pay per click, or PPC, advertising campaign to your area, so you’ll be able to get customers for your business. While there are lots of options available, one of the best systems for geotargeting PPC campaigns is Google AdWords.

If you want your ads to be seen mostly by people in your area, you’ll need to target your campaign carefully. That’s where geographical targeting comes in. Use Google AdWords to focus down to the city level - only people searching Google in the city or area you choose will see your ads. Even if the same keyword is used in a search, if the searcher isn’t in the targeted area, your ad won’t come up.

You’re now wondering why would anyone want to keep their ads from being seen. Let’s face it, if you only do business in the one city, clicks from outside the area will just cost you money without any chance of a return. If you need your ads to be seen in one city, and only that city, it can be done using AdWords.

Of course, there’s more to geotargeting than just restricting to searchers currently in an area. For instance, if someone who’s traveling to your area is searching for the product or service you offer, you’d like to be able to help them. However, if you target only one area, they’ll miss your ad, even though they could be a potential customer.

Use a locally targeted keyword list to enable tourists (or perhaps you have another use) to zero in on offers from specific cities or areas. You can even modify this to suit seasons and it can be tailored to suit your local marketing plan. It’s as simple as adding the area to the keyword phrase. Something like “ski rental” becomes “ski rental in Alaska” or any other area you’d like to specify.

Using a targeted keyword campaign like this one also means that you can use the other systems out there (Google AdWords isn’t the only one), though Google really are the big name of the market. Good PPC systems can use geotargeted keywords to ensure you’re only directing your advertising dollars in the area that will make you sales. Many advertisers use both techniques together with great effectiveness and reap the rewards of concentrating on specific markets and regions.

There are some important things that need to be mentioned with geotargeted campaigns. Consider whether you need to deliver any goods and if there are limits relating to your specific area. And, remember to stick to your plan, some people lose their way amidst all the technology and forget what their original goal was. These things may sound simple, but keeping it simple is what advertising is all about.

When you do choose your targeted keywords, it’s important that your words or phrases receive a large number of results. That way you won’t completely isolate yourself, which is easily done if you try to get too specific. Check and track the statistics of your ads and see what keywords or phrases work best for you. Targeting a local area with a PPC campaign could spark the surge in sales your small business needs.

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How Keywords Can Help Your Pay Per Click Advertising

The root of a quality pay per click campaign is the right keyword list. It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.

You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword “loan.” This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.

Try to imagine all the ways that your base keyword can be searched for. When they type in “loans” a searcher can be looking for several things. It is important to put yourself in a searcher’s mind set and understand how they are interpreting your keyword. Some ideas would be; “bad credit loan,” “getting loan” etc.

All these keywords are small variations on your original keyword. You can research them and find more niche keywords. In fact there are so many different loans to be had. Put these keywords together with your initial list and look at all the different keywords you have made from your original keyword.

An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.

It’s best to avoid general keywords, since there’s so much competition for them. Instead, take it a little further, and expand on terms that are related to your general word. Rephrase various terms, too. “Bad credit loan” can easily be rephrased as “loan bad credit” to reach a different set of searchers.

Ask yourself what the person you want to have run across your ad will be searching for, and use that to choose your keywords and word groups. Remember that you don’t have to stick to a logical order - people type search phrases in unusual ways.

Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.

You can use company names and do variations on them and different keywords and phrases. Use descriptive words such as; “cheap” “best” and different spelling variations of a country.

You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.

Your pay per click campaign’s success will be dependent on how good your list of keywords is. For this reason you will want to look into all your choices before using your keywords.

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Baby Boon or Bust?

Predictions have been made that over 78 million baby boomers will ultimately face retirement within 25 years with drastic effects. The baby boom crisis has become the topic of many conversations and here is a snippet of what people have been saying since 2003.

A group of researchers in Finland produced a report back in 2003 called, “Preparing for the Labour Market Change, Caused by the Baby Boom Generation”. It says that from 2010, the population will start to decrease, and by 2030 will have decreased by about 400,000 people, and that labour capacity will continue it’s downward trend through the 2010s, with 30,000 people walking out the door every year. And to make matters worse, we don’t have the young people to replace them.

But lead researcher, Kevin Coyne of Coyne Partnership Inc., recently contradicted these predictions. He’s on record as saying that given the current trends of delayed retirement, the total number of retirees over the next quarter century will be below 43 million and possibly as low as 32 million.

US Nations Chief Accountant David M Walker, would certainly disagree with Coyne. Walker has stated on more than one occasion; the baby boom crisis is coming, and will have a devastating affect on the US economy in the foreseeable future.

You won’t be surprised when I tell you that, with so much hype comes a kind of apathy, and few companies are doing anything right now to get ready for the looming crisis and think business will be the same as before.

Hiding ones head under the duvet, and thinking this won’t happen to you is crazy thinking. And even if it doesn’t happen to you, it will certainly affect the companies you serve, which means it will effect you, one way or another.

If the numbers are right, then the future might look something like this in as little as eighteen months.

Buyers will stop purchasing your services in an effort to cut costs in an effort to slow down the threat of closure. And your once healthy list, slowly grows thiner as more and more of your clients face closure.

Fulfillment agencies, will feel the heat the most. As finding the right person for the job will become even harder than it is now. It’s estimated that things will certainly grow worse in this area, before it improves.

Boomers leaving the workforce is nothing new, but to be able to survive the brain drain that will occur means companies will need to start putting a marketing plan into action now. The 3 strategies are to:

– Get a grip on how the mass exodus could affect you — Design a powerful client profile — Create a focused marketing campaign to build strong relationships

Forward thinking companies who want to survive and thrive in 2008 and beyond, have no choice but to start preparing right now, and these three marketing tactics are the way to go.

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Why Not Use Your eBook as Advertising Space?

Have you ever thought that you eBooks could be used to generate multiple streams of income? Instead of having only one revenue stream coming from them, use a little creativity to really push how much you can get from each eBook.

More specifically, you could actually make money by selling advertising space in the particular eBook that you’re creating.

Example. There’s an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?

It may seem like an obvious question to ask, but you all should ask yourself what businesses would be interested in getting in front of the audience I will be attracting? This is one of those creative questions that you should all be asking yourself regularly.

One more time. Thinking about my target audience, what businesses would be interested in having a way to get in front of them?

Thinking about it this will really get your creative juices flowing. All different businesses will come to mind, maybe even some of your competitors. You will also think of businesses that have complimentary products or services geared towards the particular audience that you are marketing to. These are the people that will be interested in purchasing advertising space in your eBook.

It is up to you how you put together you eBook with the ads. They could be scattered throughout, all together at the beginning or at the end. It doesn’t matter how you lay them out, it just provides you a method of generating revenue by selling advertising.

You could create eBooks to add value to your current customers. Here’s a good example. I have a great list. I do not have a big email list. I have a great relationship with the people on my email list.

I want to constantly add value to everyone on my list and all of my customers and one of those could be by compiling a very valuable eBook that summarizes or perhaps outlines the step by step procedures, or provides clarity on a particular topic that my email list may be desperate to find out.

Adding value to my current customers and you is what I constantly try to do, especially when they are win-win for both of us.

If you are not really sure on what to write eBooks on, just look to your target market for help. If they are asking questions, needing solutions to a situation or you can give step by step directions on how to do something, that is of great value there and will make a great eBook. This is a great way to add value to your current costumers or future customers. Combining that with selling advertising it is a great win-win for you and something you should constantly be thinking about.

Hidden opportunities to make profit can be find if you just go into business with that mindset of providing your customers value and combine it with a little creativity.

By exploring your creativity ideas will come to you when you need them the most!

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Using Your eBooks To Piggy Back on Your Competition’s Products

Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.

‘What?’ I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.

Adding value to current products or services it what every good business person is looking to do. You are giving them the opportunity to do just that in a very, very easy way.

What’s the incentive for you? It enables you to cross-promote your products or services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

You have to make sure that you don’t make your eBook one big promotion for your own product or service or nobody will take you seriously and it’s doubtful your competition will bundle it with their own package to begin with.

When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.

Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn’t hurt to also include information and a few links about your products though!

You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”

Cross-promotion is just one strategy on how you can use your eBook. Next time you are creating one, start thinking about other way you can use it.

May ideas come to you when you need them the most.

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Inexpensive Ways To Develop Lasting Relationships With Customers

Customers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.

In all my articles, newsletters, blogs, teleseminars, products/services and everything else that I’m involved with online, I’m just constantly trying to give you as much valuable information as I can. I’m looking to build a relationship with you, and that’s got to be your focus, at all times.

What would you be able to really do for them is you are on a tight budget?

Number one, why don’t you create an on-line newsletter?

I used to have one myself that I published once a month called Insider Ideas. You could (and still can) sign up for it for absolute free and when you do, you’ll find in those newsletters I just share and give as much value as I can. Typically they’re 15 to 20 pages long. I pour everything I can in to those newsletters. They take a lot of time, but I am trying to constantly give as much value as I can. I always get testimonials from people expressing their gratification for how much I truly give in those newsletters.

A second option, which I actually use now instead of a newsletter is developing a blog. If you are new to the blogging world, they are basically an online journal. What is great about a blog is you can use it a variety of way. It has given me the ability to use my blog as a platform from my online newsletter. What is even better about this is that the entries don’t have to be nearly as long and it is a lot easier to keep in contact with your customer base more frequently.

You can develop those for free by going to sites like Wordpress and Blogger. They are easy to set up and again, absolutely free. You can customize it, you can do all kinds of things with them.

If you want to see how I have set up my blog and get an idea, you can go to www.myideaguy.com and sign up for free.

It is a great example of developing an on-line blog or an on-line newsletter, and providing lots and lots of value.

Another way you can develop relationships with your customers is by providing teleseminars. But you’ve got to focus on one thing: providing high-value content that people can take away and get something from.

If people are taking their time to listen to your call they don’t want to have to sit through a call thats uninteresting and dull. You have to make it interesting and fun - I love using contests to spice things up.

On my teleseminars, quite often we’ve had testimonial contests, creative idea contests and even contests to name various products and services I’ve come out with. You’ve got to make it content-rich, and you’ve got to make it interesting, and you’ve got to make it fun. The focus again: Be of service and provide value.

So there you have it. These are a few great (not to mention cost effective) ways to develop a better relationship with your customers and potential customers.

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