Archive for the ‘Internet Marketing’ Category
Friday, November 21st, 2008 |
by Tom Trotts
So, you want a Playstation 3 for free? If you’re like many people then you sincerely doubt that there is any possible way for this to happen. No matter how many different ‘ads’ you see claiming to give you a free Playstation you turn the other way because it just can’t be true- or can it?
You do have a right to be skeptical since there are so many companies out there who want to prey on your wants and needs. They know that the PS3 is a really hot item, and are willing to leverage its popularity for their own gain. The only trouble is that you’ll never actually get your console!
With that being said- it’s VERY possible to get a Playstation 3 for literally nothing. There are freebie incentive sites out there that thousands of people have successfully used to get this great gaming console for free. It’s simple to get started with incentive sites as well.
The first thing you need to know about freebie sites is that they usually have agreements with companies. These companies are willing to pay the site a certain amount of money for each ‘lead’ that gets sent their way. You are technically the lead once you sign up!
Don’t worry though, you will usually get to pick and choose the companies you are interested in. You’ll often get a free offer from that company just for entering some simple information like your name and e-mail. If you choose to follow up more with that advertiser, it’s totally up to you.
The incentive site tracks how many of their affiliate offers you complete (again, these are usually free). When you reach a certain point, you will be extremely close to getting your Playstation for free!
Another piece of the puzzle is telling other people who are interested in getting prizes for free. You’ll simply tell those people to go to the site with a special link you’ll get. You’ll be given credit for the referral. Once you have enough, your free PS3 will be shipped to your home!
No, no one is going to mail you something free if they don’t get anything in return. But the good news here is that everyone really does win. You get your gaming console for completing some offers that are mostly free to you and the freebie site earns commissions from connecting you.
The only problem with this is that it can get quite addicting! Knowing that you can easily get anything you want for free, simply for filling out some offers is a really great thing. Take advantage of this as much as you can, and get your Playstation 3 for free because there is truly nothing better around.
About the Author:
Getting things for free is easier than many people realize. It doesn’t have to be a complicated process. Get your
Playstation 3 for free and more today. It really is easy, and it really is free! Join the thousands of people who have already claimed their awesome items.
Posted in Internet Marketing | 1 Comment »
Tuesday, November 11th, 2008 |
by Tim May
What causes marketing on the internet to be consumed with so many fraudulent scammers? It’s anonymity. All you need is a connection to the internet and it can be done. The one thing preventing people from doing it more often is the fear of being discovered. Once online, the fact that nobody knows you, allows users to act in horrible ways.
For instance, a polite, well-mannered man that would return money to an old lady if she dropped it on the street would not hesitate to steal all her money online with a simple fraudulent web page. It is common for the scammers to somehow find fault in the scammee’s stupidity as a fallback to keep from getting in trouble.
Internet marketing is also a littered field of charlatans and scam artists because it’s so easy to do. You don’t have to be terribly clever pull over on someone online. Based on the most prevalent email scams, you don’t even have to be able to write coherent English. It doesn’t take much more than an official looking email address to fool some fools out of their money.
Many scams are perpetrated through a simple copy-and-paste technique. The scammer receives a legitimate email from an entity - say, eBay for example. He or she copies the email, makes a few changes to the code (tricks which can be learned through simple internet searches), and sends it out. Unknowing recipient respond to what looks like a real email from a real entity, and the scam artist has what he wanted.
The final thing that makes internet marketing useful is because it is very cheap. There are many sites where you can obtain a free email address and won’t ask to identify yourself. Also, it doesn’t cost much to simply be your own webmaster. Using the same process as above, one can replicate a legitimate website.
Unlike the false websites or emails, real companies actually use cost-benefit analysis to determine if it is actually worth it to send mass emails like the ones that scammers send. It would need to make more money than is being used to send out the email. In retrospect, scammers don’t have to do this because of the fact that they are using a free service to send emails. In fact, there are also programs that can be bought cheap that will help to send out mass emails and make it easier to distribute the scam emails.
Since a bunch of emails can be sent in a short time, practically for free, it only takes about one percent of people to respond to the false emails for the scammer to make money. Problems have arisen within real companies because people have become so used to these scam emails that they won’t even glance at the legitimate emails from their company.
Marketing scams have cluttered the whole genre of internet marketing making it very difficult to determine whats verifiable. Some time and an internet connection can be enough for scammers to get want they want because the act of scamming requires not much money, not much talent, and no real knowledge. To protect yourself in the future, find information at Badguruscams.com
Posted in Internet Marketing | 2 Comments »
Monday, November 10th, 2008 |
by Tim May
There are lots of online agurusa out there offering information about internet marketing and services. Sometimes it seems like these people are well-qualified and have shining backgrounds. This is why a lot of incautious people are taken in by fake internet marketing \”gurus\”.
However, many people today who have tried to use these systems are left wondering about \”how I got scammed by an internet marketing guru.\” These people try to establish how they were indeed taken for their money. Many of the marketing ploys that exist online are merely aimed at separating the prospective customer from their money and offer very little marketing substance for the price. Because of this, many marketing experts who are legitimate are left wondering why they are unable to get any business themselves.
So how does your average person get scammed? The sad explanation, in a word, is atrusta. People looking for advice on how to market their products and improve their sales want to be able to trust someone. Often they will do so, even if the situation may not seem completely kosher.
This only works to reinforce the idea that online businesspeople should work to know the background of the person they are seeking to deal with prior to entering into business with them. Often, the obvious scammers have poor reputations that are plastered all over the internet by way of other unhappy customers. These scams are easy to spot, but those who seem to offer some amount of marketing information under cover of legitimacy are the more difficult scams to detect.
Here are a few things to watch out for. First, anyone trying to sell you free information is suspicious. If you can find it out for yourself, you shouldnat have to pay for it or pay for any benefit you may get from it. Second, if the information seems sketchy or out-of-date, avoid it. Third, be certain that any information or advice you buy will really pertain to you and your target audience.
The most important thing to be sure of is whether or not the advice you are buying is legal. Find out how that agurua got where he is. Was it by honest means? If not, how could what he is trying to sell you be honest?
Internet marketing rip offs are all too common, so the business person looking for marketing services online should look to deal with reputable firms or other outfits who are a bit more forthcoming with their background. Often, a highly regarded firm will have many repeat and satisfied customers who will be more than willing to tell you the finer points of their experiences.
Sharp eyes and an inquiring mind can help you avoid being scammed. Identify and utilize companies that provide honest services. Your word of mouth advertising will help others know how to choose. Likewise, let others know when you inevitably encounter poor business practices. Please visit Badguruscams.com to find out more about internet scams.
Posted in Internet Marketing | 2 Comments »
Tuesday, October 14th, 2008 |
by David B. Ascot
When you do search engine optimisation, you are increasing your website’s rank among search engines such as Yahoo, Google and MSN. In Australia, Google is the main search engine with over 80% of the search engine market share. Tests have also revealed that Google searches almost always become either sales or inquiries much more often than searches by other major search engines do. In other words, this means that Google gives you the most high-quality search traffic. This is why you should focus your efforts to optimise on Google.
With Google, you’ll find that you rank quite well as compared to the others. For this, there’s a three-step process by which you can perform search engine optimisation. This topic is fairly complex and companies spend a lot of money getting this done for them. However, you can do this with three relatively simple steps.
Step 1: Keyword Research You need to establish which keywords and phrases are relevant to your product or services so you can focus your SEO efforts accordingly. For many businesses that serve a local area, keyword research is normally straight forward. The most profitable keywords or phrases are likely to be in the form Your Industry Your Location. For example: “Plumbers Melbourne”, “IT Support Sydney”, “Accountants Perth”. There are also a range of keywords and search tools, including a free tool; inventory.overture.com and also more sophisticated pay tools such as wordtracker.com and keyworddiscovery.com.
Step two: Optimising on page You need to optimise your website content, too. For high search engine rankings, make sure the right keywords show up on your webpages. This is part of the story, too, but it’s also an important part of the puzzle we call “optimisation.” Here are some important tips on optimising webpages.
1. Your Page Title Should Be Keyword-Rich. The title that appears in your browser in the blue bar at the very top should have keywords in it; this is because it’s also the title in Google’s search results. Make your title concise, short, and rich in keywords. It should have the most important keywords at the front of the title. As an example, if your carpet installation business is located in Sydney, you can say, “Carpet Installation Sydney - Install Carpet Surry Hills Sydney.” And put the most important keywords at the front of the sentence. You can see that it’s a bit of repetition, but it’s pretty keyword rich and it doesn’t sound too strange, which should get you more exposure.
2. Your Description Should Be Keyword Rich. The description is also called the “meta description tag.” This is part of your website code and describes the page’s content. Write descriptions in complete sentences and make them keyword rich. For the carpet installation service in Sydney, for example, it could read something to the effect of, “Surry Hills, Sidney Carpet Installation. Installing Carpet at a Reasonable Price.”
3. Pay Attention to Headings. Headings are very important for search engines because they seem to help them find page content is important, too. Make sure that your subheadings and headings are keyword rich for a good start, for example, using a heading such as “Carpet Installation Services in Sydney.”
4. Make Sure You’re Page Content Is Suitable. At least one paragraph of each textual page on your website should be rich in keywords. You can also repeat the keywords you use in your headings in your content. Using a mix of related key phrases is also good. For example, saying, “Carpet Cleaning, Cleaning Carpets, Clean Your Carpets,” is more suitable than using the same phrases over and over again.
5. Links Are Important. Yes, links, too, are important for page content. Instead of using generic phrases like, “Click here to find out more,” use those that are keyword rich and indicate what your business is. “Take a look at our carpet installation services” is one good example.
Step-3: Optimise Off Page, Too Optimising off page, or using linking strategies, is the third and final stage of what you want to do. When you have incoming links, these are considered by Google to be a vote for your website content by other websites. Many business SEO efforts fail because they’ll use keywords on webpages but don’t have a linking strategy. Here are some ways you can use linking strategies to make your site go up in search engine listings: 1. Try to Have People Use Keywords inside Your Incoming Link. If you have someone supply a link to your website and you know the going to do it, such as a supplier or client, ask them to use keywords that are going to fit with your site, such as, “Affordable carpet cleaning services,” instead of your company name or a directive such as “click here.”
1. Encourage Keywords inside Your Incoming Link. For example, if you arrange for a client or supplier to link to your website, you want to ask them to use keywords such as: “cheap digital printing services” in a link rather than your company name, or “Click here”.
2. Consider Using Authority Directories. When you list your site on website directories that are well regarded by search engines, this can improve your rankings. These are so-called “authority” directories and sometimes charge a fee to list there. This keeps out lower quality websites. Three of the most well-respected are botw.org, Yahoo.com.au, and business.com. It should be noted that this is different than using e-mail scams that offer to submit your site are uniformly directors for a fee. Rather, you’ll want to submit your website to directories that search engines regard highly.
Posted in Internet Marketing | 2 Comments »
Friday, October 3rd, 2008 |
by David B. Ascot
Another way to generate leads is to comment in blogs, forums, and online communities. By being active and relevant online communities and leaving comments on blogs and forums, you can create a network of links back to your site. While many of these incoming links are discounted by search engines, they do create hundreds of pathways for potential clients to find your website.
One thing people ask me a lot is “Should I use SEO and pay per click advertising, even if I’m already doing well in search engine rankings?” I have to answer yes to this; there are a number of reasons why.
First, if you’re using pay per click advertising while you are already doing well in the search engine rankings, your site receives extra space on those results pages. By taking up more space on these pages, you get more traffic - and of course, more conversions. It’s simple enough - while you do have to pay for it, it more than pays for itself. The second reason to use pay per click ads and SEO is that search engine optimization lets you rank highly for certain keywords and key phrases. However, it’s hard to get a good ranking for several different keywords or phrases at once. Pay per click advertising allows you to specify the phrases which will be used. You have a lot more flexibility and can generate more traffic and profits.
As you are probably aware, a blog is a sort of online journal. One of the best things about having a blog on your site is to build your brand and establish yourself as an expert in your field. Many blogs have allowed entrepreneurs to become a dominant force in their niche market and a source of information for others. While it takes effort and a long term strategy, blogging can be a very powerful tool.
Using your blog for long tail SEO is also an effective tactic. Long Tail SEO is the use of a larger number of keywords and key phrases which are commonly used by people searching for the sort of product or service which you have to offer. A lot of website owners don’t know that the keywords that they use for their business are not necessarily the ones that all of their potential customers may be using. For example, if you are a plumber in Melbourne, you probably have optimised your site for a key phrase along the lines of “plumber Melbourne”. This is a good idea and I’d do so myself. However, there are an awful lot of people searching with phrases like “cheap plumber Toorak” or “fix broken tap” among others. If you have a blog, you can post entries regularly focused on different keywords and key phrases depending on the specific topic you are writing abut in your post.
Suppose you have a plumbing business in Melbourne. There are a lot of people searching Google for “plumbers Melbourne” and I would also concentrate on this keyword first. However, a lot of these people are looking for “cheap plumbers Toorak” , “fix broken tap” and other terms. With a blog, you can post regularly using different keywords depending on your subject.
What does this all mean? It means that your site will begin to climb up the search engine rankings for many different search terms, giving you a lot of added traffic. Over time this traffic can really add up. Assuming you have a blog, how do you create all of this content you’ll need? There are a few ways to do this:
1. Get Someone To Write It For You. You can find writers on Guru.com or Elance.com and you could also find freelance writers to write blog post on topics that you either specify or instruct them to look up for you. If you’re looking to become a thought leader, the problem with this might be that the actual content that they’re developing is not the peak content that you need to put out there in order to be considered a thought leader. So, you might need to put in your own time to do that, or you might have to edit the post of other people in order to produce the content
2. Recycle content. Content like articles from newsletters, brochures and other sources can be reworked and used on your website. This content can then be leveraged for greater exposure.
Blogging can be very effective, but it also requires a long-term vision and sticking with it for a period of time. Some of the best results is on blogging can be located at becomeablogger.com, which is a series of how to videos. It’s pretty entry level, but it’s pretty comprehensive on how to get started blogging. Another great resource is entrepreneurs-journey.com by Yaro Starak, and Yaro is one of Australia’s, if not the world’s, most famous experts on blogging as a business tool.
Posted in Internet Marketing | 1 Comment »
Wednesday, September 24th, 2008 |
by Bryan Hollis
Guaranteed links are a good way to get relevant back links to your website. Outsourcing this tedious task into the hands of those that can make your business a success is an affordable option for many. There are several reasons that you need a one way link service that is permanent, and guaranteed links can give you this. It is a great way to build traffic and build it fast. Check out some of the great options you can get with guaranteed links.
You will want to have guaranteed links service because major search engines such as Google and Yahoo are going to pick and choose the backlinks on your website that they think are relevant. If you get guaranteed links from a service, your permanent links will always show up in all search engines because the guaranteed links come from directories and are always recognized, no matter what.
Making a true effort to succeed in an online business will fall on how much exposure you get. Guaranteed links will give you the best resource for getting your website as much exposure as you need in order to make it a success. But if you use free directory submissions, know that there is a difference. The difference between free directory submissions and guaranteed links are that both methods will give you returns, but with a free directory submission, you will not be able to guarantee the acceptance rate that you will get.
Another difference is that guaranteed links will be given to your from paid directories from all over the internet and not the free directories that are controlled by various webmasters. This ensures that you’ll be able to reach out to a lot more people than you could with smaller, individually owned directories.
Make sure to avoid all of those companies that try old SEO tricks on you. Don’t let them put out temporary links just for a little bit of higher page ranks. This will end up hurting your website in the end. A good service will provide you with guaranteed links that you can actually use, and that are a part of various types of websites.
The best part about using a service to get guaranteed links is that you will be receiving up to 500 one way links without a reciprocal link required. This will help when you want to get links fast, but don’t have the time or want to necessarily return the favor to other websites. You will also get a full report on where your links are at so that you can see how it is working.
Guaranteed links are a way to get high quality links onto various websites throughout the internet. This will open up your website to new areas of traffic and may be able to get you’re a new niche market for your products or services.
If you want to build your guaranteed links slowly, you can do that. You can choose how many guaranteed links that you want to buy, and when. This way, you can build your business on your own time. This is the best way to get what you want out of guaranteed links.
About the Author:
Relevant links from high PR web directories should be a foundation of any legitimate
link building campaign. You can build affordable
guaranteed links from quality directories built slowly to maximize seo optimization.
Posted in Internet Marketing | No Comments »
Monday, September 15th, 2008 |
by Jack Sinclair
Any sales website can improve its website conversion rate using these three quick and easy methods.
1. Your website should load in under 10 seconds.
Connect to your website with a dial-up account and count how long it takes for the site to load, or check the speed of your website with the tool available at http://www.iwebtool.com/speed_test. The Website Speed Test connects to your website with a US-based broadband connection and displays how long it took to see all the data.
The main culprits behind slow load times are graphics, so focus on these first if it takes too long to load your website. Shorten the load time of your website significantly by opting for graphic files which are still high quality but are also smaller in size. Keep in mind that incorrect use of tables can be a contributor to slow load times as well.
Improperly-used tables are diagnosed by connecting to a website and seeing no content for quite some time, until suddenly, it all appears at once. If you create one table containing your entire sales letter, you will see this happen.
A better way is to use the new ‘cascading style sheets’ (otherwise known as CSS). Keep your material in smaller areas of at least 2-3, so that the upper page loads instantly, giving the visitor something to read while the rest of the page is loading in the background.
2. Your website should look consistent on all display resolutions and sizes.
Not every web surfer has a 21-inch monitor with 1280 by 1024 resolution. Always keep the “little guy” in mind, since some people still have 15-inch monitors set at 800 by 600.
One of the big problems with fixed-pixel website design is that web surfers with smaller monitors or lower resolution will be unable to view the full width of your page, forcing them to scroll sideways. Side-scrolling is annoying; as a sales website, annoying your visitors is the last thing you want to do.
3. The reader should not have to strain to view your website.
Material on computer screens is harder on the eyes than traditional printed information. For this reason, it is important to design your website with more commonly-used and clear sizes and types of fonts.
Here, much can be learned from direct mail marketers. They almost exclusively use 12 point courier font because it’s easy to read. As far as font availability, if you use a font that’s not available on the reader’s computer, the default font will be substituted and it may not look like you want it to.
Keep in mind when designing your website that if you have a signature made using script font, it may not appear correctly to a shopper whose computer does not have that particular font. You can ensure a more consistent appearance of your signature on your website if you scan it and use the resulting image file instead of script font.
Long passages of text should be broken up into smaller paragraphs and shorter sentences. Use plenty of white space because a lot of text without vertical space is unpleasant to the reader. Place the fine print in the required parts of your website that you hope no one visits.
Tweak your website using these three methods described, and both your customers visit times and your website sales will increase.
Posted in Internet Marketing | 1 Comment »